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The papers listed below were written as a part of my undergraduate study at Indiana University.
- International Business Strategy
Paper
This paper was written as the final project for BUS D301 (The International Business
Environment) course of which I enrolled in during Fall 2003 semester. The objective of this
group project was to write a proposal for an American company to expand internationally. My
classmates and I picked Coach, Inc. as our target company and Argentina, particularly Buenos
Aires, as our expansion target. For more on our analysis and recommendation, please click
the picture on the right.
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- Integrative Core Business Functions
Paper
The Integrative Core (or also known as I-Core) is a set of four courses covering the four
core business functions: marketing, finance, operations, and strategic management. I-Core
courses has to be taken at the same semester, and it is deemed as the rite of passage for
undergraduate Kelley School of Business students. I took the 12-credit I-Core in Summer 2002.
At the end of semester, a group project was assigned in the form of case study. The case
study involved an expansion strategy of a fictional small business company, Rosa’s Salsa,
and its underlying core functions. Click the picture on the right to see our analysis and
proposal for Rosa's Salsa.
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